February 2013 Update

It’s been a tad too long since I last updated, I must try to get back in to the habit of blogging more regularly.

Christmas Event

So to catch up from where I last left off, the Winter Fayre I attended at the end of November was a wonderful success, it was packed and was busy the entire time.

Christmas Sales

The Christmas buying season online, was better than I had expected. I even tried out Folksy in the run up to the Christmas season to see whether that would be another possible venue through which to sell. Although I did get one sale through Folksy, I was quite disappointed by the visitor stats, as they were very low and not what I had expected. Whilst I expected views to be lower than Etsy (as Etsy is more widely known worldwide) than Folksy, I didn’t expect a lower amount of views than my own web site obtains. So I’m not currently impressed with Folksy, although it’s a venue I will keep my eye on as it is targeted towards the UK market, whereas in comparison Etsy is very US targeted.

Community Pop Up Shop

The Community Pop Up Shop that I sell items through in Chelmsford town centre closed at the end of December. However, it has now reopened, yay! So my items have now been restocked there, plus it’s back in it’s original location.

New Items

I have been adding a new range of items to my stores ~ macrame charm bracelets.

Custom Colour Crystal Bar Square Knot Macrame Bracelet

Custom Colour Crystal Sideways Cross Square Knot Macrame Bracelet

Custom Colour Silver Infinity Charm Square Knot Macrame Bracelet

Custom Colour Silver Anchor Charm Square Knot Macrame Bracelet

Plus, I’m working on adding a range of macrame tutorials as well. I have one listed so far, but more will follow.

PDF Tutorial Square Knot Macrame Bracelet Single & Two Colour With Adjustable Slider

Update & Treasury Features

As promised in my last post, I managed to take a couple of pictures today of the Community Pop Up Shop that is currently featuring some of my creations.

Plus, my items in store:

Treasury Features

My Pink Magnetic Hematite Silver Plated Bracelet plus my Purple Flower Crystal Silver Plated Pendant and my Jasper Sterling Silver Necklace were featured in the following lovely treasuries this past week.

‘Pink Summer’ by Nuray and Cem Aytaç from Myworlds

‘Have A Wonderful Week’ by ArzuMusa from ArzuMusa

‘Monochromatic Monday’ by Jenn Patterson from theeclecticpackrat

Monday Update – Flower Pendants & Magnetic Hematite Bracelets

As I stated in this post last month, I am adding a range of silver plated jewellery to my shop. The first items are crystal glass beads that I’ve wire wrapped to create flower shapes and added to a chain to create these lovely unique flower pendants.

Purple Crystal Flower Pendant (Silver Plated)

Green Crystal Flower Pendant (Silver Plated)

Pink Crystal Flower Pendant (Silver Plated)

Black Crystal Flower Pendant (Silver Plated)

Next up in my range of silver plated jewellery, are these lovely fun magnetic hematite stones. They come in a range of colours that I’ve combined with Swarovski crystals to create these fun summery bracelets. Plus I have these bracelets in a wrap bracelet style that I will adding to my Etsy shop this coming week.

Lilac Magnetic Hematite Bracelet with Light Amethyst & Amethyst Swarovski Crystals ~ February Birthstone (Silver Plated)

Aqua Blue Magnetic Hematite Bracelet with Aquamarine Swarovski Crystals ~ March Birthstone (Silver Plated)

Yellow Magnetic Hematite Bracelet with Golden Shadow Swarovski Crystals (Silver Plated)

Cobalt Blue Magnetic Hematite Bracelet with Light Sapphire Swarovski Crystals ~ September Birthstone (Silver Plated)

Salmon Pink Magnetic Hematite Bracelet with Light Rose & Padparadscha Swarovski Crystals (Silver Plated)

Green Magnetic Hematite Bracelet with Peridot Swarovski Crystals ~ August Birthstone (Silver Plated)

Tuesday Treasury – Summer White

Rain, sun, rain, sun, rain, sun… It’s been a typical British summer, so I’ve created a couple of treasuries that are perfect summer colours.

‘The Soft Touch Of Summer’ by purplewyvernjewels

‘White Elegance’ by purplewyvernjewels

Treasury Feature

My Blue Quartz Point Sterling Silver Pendant was featured in this lovely treasury shortly after I listed it on Etsy for sale.

‘The Creative Life 004’ by Tracy Roul from CastAwayCollection

My Black Crystal Bridal Sterling Silver Necklace was featured in this lovely treasury.

‘Lovely Lace’ by oenopia from oenopia

Tuesday Treasury – Wedding Season

June is traditionally part of the wedding season. So this week, I decided to make some treasuries with a wedding theme. Not the typical white wedding, but the more colourful kind.

‘Gothic Wedding’ by purplewyvernjewels

‘Lilac Wedding’ by purplewyvernjewels

Treasury Feature

My Black Crystal Bridal Sterling Silver Necklace was featured in this lovely treasury.

‘This Night’ by oenopia from oenopia

Tuesday Treasury – Sumptuous Browns, Black & White

This week, I’ve chosen to go with some classic colours. Wonderful sumptuous browns and the classic black and white combination.

‘Sumptuous Browns’ by purplewyvernjewels

Camera Miniature books … fullmoonn $5.50	Baby Boy Hat, Newborn B… EcoStreet $25.00	Leather Journal Handmad… JackdawBoutiqu… $15.00	Fall Home – Velvet Crea… MyDreamHome $18.00
Woodland Flower Crown, … deLoop $55.00	Mineral Eyeliner brown … ColorfulDesign… $4.99	Red Poppies on Chocolat… Artsolutely $229.90	iPhone Leather Wallet R… EightSeasons $58.00
Dark Brown Slouchy Card… MoonHalo $89.00	Vintage Inspired Rosett… Hazelmoonfly $9.95	Brown Leather, elastica… ZahirasBoudoir $125.00	70% Cocoa Brown Leather… MagpieAccessor… $129.00
Brown polka dots Ribbon… katrinshine $4.00	Brown Leather Cuff for … aosLeather $24.50	Cashew Blonde Raw Choco… RawChocolate $3.00	cotton jacket coat dark… FM908 $89.00

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‘Black & White’ by purplewyvernjewels

Black and White art, A… handz $19.00	Black and white swirl w… VictoryBags $20.00	Wedding bouquet, Shabby… Innstyches $95.00	Eerie Trees /Black Whit… latenightdrawi… $22.00
Mini Top Hat – Black an… TwoBackFlats $100.00	Baby Birth Announcement… JavaJaneDesign… $39.00	Black and White draped … 8fantasie8 $50.00	Pearl Wire Wrapped Neck… PoleStar $35.00
Modern Decor Black and … Tessyla $65.00	Pearl Necklace, Bridal … zafirenia $63.00	Jewelry Holder and Key … ElegantQuirk $12.50	Photography – Black art… sparksoffire $40.00
Dog ID Tag in Black and… BeaCrafty $8.95	black white and grey pi… LittleJoobieBo… $12.90	Ceramic Owl Black and W… sewZinski $35.00	Animal Print Ring Silve… gimmethatthing $9.25

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My Pink Crystal Necklace in Sterling Silver with Black Diamond Swarovski Crystal was featured in the treasury Palest of Pink and also Cherry Blossom Delights.

‘Palest of Pink’ by Loutul

Spring Blossom Tree – p… matthewbull $30.00	Pink beaded feminine ea… WelshDragonWar… $3.00	Pink Bridal Necklace, P… purplewyvernje… $37.00	Shabby chic, pink flor… HeartFeltGifts… $2.30
Pendant balet dance rom… parisjewelryai… $9.50	Pink Beaded Bracelet BeadiBits $12.00	childrens birthday card… LOVEHUGSKISSES $4.00	Pink Pearl Necklace – H… FeyTale $27.00
Crochet Baby Beanie Hat… ThisanThatBout… $18.00	Earrings- Handmade Poly… CreativeCabood… $15.00	Spaaahhhh Create your o… Cr8something $5.00	Beautiful Vintage Style… ALJoyeria $10.00
Set of 6 Note Cards wit… SwtTsCrafts $3.50	Triple Leather Wrap Bra… eastcoastjewel… $32.00	Pink & white Czech glas… EnchantedRoseP… $7.00	Picture frame 8×10 one … WhisperKissCre… $15.00

Treasury tool by Red Row Studio

‘Cherry Blossom Delights’ by NaturalBathingCo

Spring Cherry Blossoms … AldariJewelryD… $25.00	Spring Blossom Tree – p… matthewbull $30.00	Cherry Blossom Wedding … AvailCo $1800.00	Cherry Blossoms Shea Bu… EcoChicSoaps $6.50
Cherry Blossom Green Te… ButterBlossoms $11.50	Cherry Blossoms Letterp… chauhie $1440.00	Cherry Blossom Light – … jerseymaids $45.00	4 Purple Flower Wooden … MerryGoRoundUK $1.00
Cherry Blossom Coptic J… juliedyecraft $30.00	Frosted PINK Lucite Bea… BeadCoNet $2.85	Pink Bridal Necklace, P… purplewyvernje… $37.00	Flower Nail Art Japanes… saburkitty $40.00
Pink heart key chain WelshDragonWar… $2.50	Cherry Blossom Branch A… HapaGirls $32.00	Hand Dyed 3 Sakura (Che… AtelierKanawa $49.99	Spring bird mobile and … LullabyMobiles $85.00

Treasury tool by Red Row Studio

Tuesday Treasury – April Showers & Features

I’m still busily preparing for my “Pamper Party” event which is this Saturday. I have made quite a few new items, so any that don’t sell on Saturday will be added to my Purple Wyvern Jewels Etsy shop from next week onwards.

The weather definitely is living up to the term “April showers” recently, so this week’s treasury is all related to rain. I have also had items featured in two treasuries that I’ve included.

‘April Showers’ by purplewyvernjewels

Rain Storm Bangle Stack… DrCraze $98.00	Spring Rain Photo Photo… DovieMoon $20.00	Rain drops ring for MEN monteazul $70.00	Cute black grey water r… Dfinest $59.00
Here Comes the Sun – ra… MIXKO $30.00	Hand Painted Flats – Ho… Circumhorizont… $52.00	Vintage Fisher Price To… aniandrose $11.00	6 Foot – Rain Showers U… GFetti $6.00
Kids’ Rain Hat – Ma… ippustudio $37.00	Tiny little Rain drop r… nellyvansee $75.00	pillow cover blue teal … LittleJoobieBo… $12.90	Silver Rain or Shine Ne… LaurenGraceJew… $222.00
Raining on my parade – … Kittyken $80.00	English Rain. Gold clou… GojoDesign $29.98	Vintage Jacket Coat Tre… RevelDelve $65.00	Mini Journal Rain Cloud… askida $45.00

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My Black Crystal Necklace in Sterling Silver with Clear Swarovski Crystal was recently featured in the treasury Bold Black! #1.

‘Bold Black! #1’ by RadicalWorks

Felt Pom Pom Bee Clip bowsngifts $1.75	Black Cabochon Flower E… ThriftyandFabu… $6.00	Black, 80’s Style, … vintagelookcre… $19.95	Onyx Faceted Glass Bead… Araleanne $16.00
Black onyx earrings, mi… tinarosa $0.20	Flapper Pin / Hair Acce… thebirdbags $25.00	Black Lava Stone Beaded… philosophiacre… $34.00	Black Flower and Feathe… EuphoriaRoad $18.00
set of fancy black pigt… mylittlebows $6.00	Black Onyx Stone -Class… CollectionsbyT… $16.00	Black Cuff Bracelet, Cr… JustColor $35.00	Black Czech Glass Earri… MoonlightShimm… $13.00
Black Bridal Necklace, … purplewyvernje… $37.00	Vintage Lace up Black p… ZvezdanaVintag… $58.00	Spring Necklace – Black… JewelMeShop $29.00	KOBRA – Snake Kobra Bla… Kalideia $9.00

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My Pink Crystal Necklace in Sterling Silver with Black Diamond Swarovski Crystal was featured in the treasury Morning Blush.

‘Morning Blush’ by Coramantic

Bridal Bolero Shrug Ivo… softadditions $80.00	Pink Beaded Bracelet BeadiBits $12.00	SPRING BLOSSOM ART – Wh… SweetMess $22.00	Fabric Heart Garland Ca… RubyRedcrafts $10.00
French toile Clutch pou… chezviolette $18.00	Pink and White Polka Do… jellybeanstudi… $5.00	Pink Bridal Necklace, P… purplewyvernje… $37.00	Vintage style floral te… MummybirdPrett… $11.00
Sheep Sleep Mask with b… PomponDesigns $19.00	Horse head pendant in p… fizzyclaret $40.00	PINK COMPASS JEWELRY / … SeedandSky $20.00	ROSE PETAL Button Baubl… chocolatecupca… $8.75
SAVE 25% Spring love mo… brandMOJOimage… $18.00	Pink sequin flapper hea… JeSuisPrettyfu… $12.50	Ring with pastry, Antiq… SunDevonaDesig… $12.00	Cloud ring pink gold pl… MirendaJewelry $39.00

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Tuesday Treasury – Features

I’m busily preparing for my “Pamper Party” event I’m selling at on the 28th April, so I haven’t had time to put together any treasuries for this week. However, I have been featured in a couple, so I thought I would post these lovely collections instead for my Tuesday treasury.

The first features my Purple Crystal Necklace in Sterling Silver in the treasury Purple Paradise.

‘Purple Paradise’ by VintageVibeJewellery

Purple Bridal Necklace,… purplewyvernje… $37.00	Purple Flip Flops. Peac… MyDreamWedding $34.99	White and Purple Hand P… PearlesPaintin… $65.00	Bronze, Owl, Pocket wat… kadootje77 $11.95
Scarves With Silver Jew… RavensNestScar… $27.00	Amethyst Earrings Wire … deannewatsonje… $17.50	Purple flower headband … Leatherblossom… $54.00	Baked Goods Decoration … amaretto $6.25
Digital Purple Painting… TrudysPaintedL… $18.00	Steampunk Kanzashi Flow… cuttlefishlove $18.00	One violet pansy purple… JudiPaintedit $24.00	Handbag, Clutch, Weddin… ZiLLAsQuEeN $48.00
womens hat, wool cloche… IfTheHatFitsBy… $50.00	Tropical floral iPhone … ancientartizen $24.95	Pin Cushion Storage Upc… TailaCustomDes… $12.00	bellflower purple afric… stonesartisanj… $32.00

Treasury tool by Red Row Studio

The second treasury features my Green Agate Necklace, Waterfall Necklace, Cascading Necklace in Sterling Silver (now featured in its third treasury, this one appears quite popular) in the treasury Little Luxuries.

‘Little luxuries’ by greengrass2

Feather Painting Archiv… Splodgepodge $15.00	3D shadow box frame -Th… ILaBoom $28.00	Green Agate Necklace, W… purplewyvernje… $30.50	hoop earrings with aqua… theBeadAerie $28.00
Tree pillow case – Whit… ClassicByNatur… $30.00	Turquoise Blue Aqua Mer… blueroompotter… $28.00	pearls and Czech glass … SharonClancyDe… $28.00	Felt Wool Bowl, Mint Aq… deboraBstudio $24.00
Front Page Featured- Aq… jaysworld $19.95	Silver Blue Aquamarine … NangijalaJewel… $145.00	Breath Of Fresh Air – f… GoldenSection $30.00	Unfinshed Cotton Wiener… byAnnoDomini $39.00
Pale Aqua and Green Lit… LittleSwift $25.00	vintage SEA FOAM bow ti… SimpleThrift $28.00	1958 ad Beauty Ice mois… ArcaniumAntiqu… $20.00	Whimsical Chic Wine & P… OggleAesthetic… $24.00

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Something To Aspire Too

Tundra in Dark Brown Leather and Navajo Fabric by Hoakonhelga




I was reading this article earlier today on the Etsy Blog in their Quit Your Day Job series. The article was about Andi of Hoakonhelga. It really reinforced an idea for me that I’ve been struggling with, being unique.

Whilst in brick and mortar stores or online ones, most bags I see are made from one type of material, but Andi not only recycles materials, but mixes the type of materials she uses in her bag creations. For instance like this “Tundra in Dark Brown Leather and Navajo Fabric” (pictured on the right) is made from a vintage leather jacket and a Navajo blanket. Something that I find quite unique and is obviously a strong selling point for her.

Whilst I made the decision to create jewellery from sterling silver and semi-precious stones, to have the selling point of using higher quality materials compared to costume jewellery that uses silver-plated materials. I still don’t feel I am offering potential buyers something unique. The difficult point for me is to know what buyers like or want, as I’m not getting the sales in that I can look at my stock and say that type of item is selling and that isn’t. Another way I can try to find that type of information is via item views and items that have been favourited.

Top 6 Items Based On Sales & Views

Sterling Silver Pendant Necklace, Dark Amethyst, Wire Wrapped




Sterling Silver Cascade Necklace, Green Agate, Wire Wrapped




Sterling Silver Pendant Necklace, Rose Quartz & Mauve Quartz




Sterling Silver Pendant Necklace, Light Amethyst Nugget, Wire Wrapped




Sterling Silver Pendant Necklace, Black Agate, Clear Swarovski Crystal, Trefoil Shape




Sterling Silver Necklace, Light Sapphire Swarovski Crystal Star Pendant, Wire Wrapped




Top 6 Items Based On Favourites/Likes

Sterling Silver Cascade Necklace, Green Agate, Wire Wrapped




Sterling Silver Pendant Necklace, Rose Quartz & Mauve Quartz




Sterling Silver Pendant Necklace, Light Amethyst Nugget




Sterling Silver Pendant Necklace, Black Agate, Clear Swarovski Crystal, Trefoil Shape




Sterling Silver Necklace, Golden Jade




Sterling Silver Necklace, Clear Swarovski Crystal, Jade Green Glass, Wire Wrapped





Even though I currently have a small sample of data to work with, it appears that pendants and semi-precious stones are favoured over necklaces, earrings, bracelets and glass/crystal stones. However, that still doesn’t help me identify what can help make me unique, and allow me to stand out from other sellers. I can foresee that it’s going to take me quite some time to figure out my niche area is, and therefore to find my uniqueness in order to differentiate myself from other sellers making and selling similar items to myself.